Main info

In December 2010 project “STSI penalties” was designed. Site shtrafy-gibdd.ru was opened on February 1, 2011. ООО Uznat shtrafy.ru ws registered on April 7, 2011.

Command

Zakiyev Vasil Azatovich – general director, 23 years old. A head of the largest in RT young people social entity of businessmen, director of Legal Company.

Kislukhin Denis Vladimirovich –technical director, 23 years old. Qualified programmer. Working experience – more than 6 years.

Dugin Timur Mikhailovich –search optimizer, 23 years old. Head of “Mikado”hostel net.

Product

Internet -service, which allows citizens to check, pay penalties of STSI and to subscribe for dispatch of notifications of new penalties. Monetization through commission for penalties payment, advertising and commission for related services sale.

Services for informing on penalties are provided in all 17 regions of RF, where there is an access capability to database of STSI on penalties. Penalty payment works only in Republic of Tatarstan.

An analysis of the market

ATL advertising:

Volume of search queries connected with penalties is more than 1 million queries per month in RF. Our percent for today is – 6% (60 thousand checks of penalties per month). By the end of 2011 our percent is 20% (200 000 checks per month).

Market of media Internet advertising: 6,1 bln. rubles, of which 29% (2 bln. rubles) - automobile companies. Forecasts of growth 8-10% per year. Our share in this market 0,004% - 8 million rubles per year.

Commissions of penalty payment:

Market volume of internet -payment penalties– 12 mln. penalties or120 mln. rubles (at our commission 10 rubles.). Our interest: 5% or 6 mln. rubles/ year.

Market volume: 850 mln. on OSAGO (compulsory civil liability motor-vehicle insurance )policies  and 212,5 mn. on transport tax. Our interest: 0.5% - 4,25 mln. on OSAGO policies and 1,06 mln. on transport tax

Investment needs

 $ 1,3 mln